Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Sunday, March 8, 2009

Organic SEO Best Practices Checklist

The DOs

Description

TIPs

Title Tag

<title>keyword in the Title</Title>

  • < 60-65 characters including spaces.
  • First 3 words in any combination will lead to keyword phrase.

Image Tag

<img src="" alt="keyword in the alternate text"/>

  • Alt is another opportunity to add keywords
  • Add only image related text in Alt
  • Create short and meaningful alt text

Anchors

<a href="link to a related website">keyword</a>

  • Text based links
  • As long as it is a important keyword text and the link is relevant, anchor it
  • Avoid broken links
  • Use anchor text for linking to relevant dynamic content (crawlers will favor you)

Meta Tags

<meta name="keyword" content="related keyword list"/>

<meta name="description" content="short description of your website with few keywords"/>

  • <200 characters (description)
  • Do not repeat exact title in description
  • Avoid keyword repetition

Header Tags

<h1></h1>,

<h2></h2>,

<h3></h3>,

<h4></h4>

  • Most important <h1>------> less important <h4>
  • <h1> occurrence – 2 at most

URL

Parameter: http://www.yoursite.com/products.jsp?id=12356&category=7&type=42&size=6&batch=65

Depth: http://www.yoursite.com/products/category/batch/season/item

  • Max parameters: 2


  • Max depth: 4

Inbound Links
  • As many strong inbound links, the better
  • Request links, write articles with link to your site, PR, social network community, paid links

Visible Body Text

<body>body text</body>

  • Use <strong></strong> for relevant keywords
  • Use <em></em> for relevant keywords

Sitemap

XML based document at the root of your website.

http://www.yourwebsite.com/sitemap.xml

Learn more about writing Sitemap

  • < 50,000 URLs and 10MB size per site map
  • <1,000 site maps, per website, if multiple site maps used
  • Submit Site to the search engines

Navigation
  • Text based navigation on the left

Domain Name
  • If new website, try using keyword in domain name to specifically define the content of your website

Bread-crumb trail

On your web page, provides navigation depth info.

Home > kids > Toys > 4T – 5T

  • Use your website name instead of HOME

FAQs

FAQs of popular searches related to your product

  • 4-15 questions
  • 200-800 words for each FAQ.

Popular Search List

Maintain a list of popular /most frequently searched items/ keywords related to your product /website on very web page.

  • The search list should be relevant and should link to pages in your website.

Robots.txt

Learn more about robots.txt

  • Suggest crawlers on pages to crawl and pages to avoid
  • Helps in logging search engine visits

Company Address

Company Name, Street Address, City, State, Zip, Country, Phone#

  • Provides visibility in location search

Contact Statement

If you need more info, please contact ……

  • Instead,

    If you need more info about <yourproductname>, please contact …..


The DON'Ts

The Fix

Duplicate URLs

  • Use canonical link tag in the <head> section of all the duplicate pages to point to the original web page content:

    <link rel="canonical" href=http://yourwebsite.com/product.html"/>

Broken Links

  • Fix them!
  • Add nofollow keyword to the link suggesting the search crawler to not visit the link

Cookies

  • Un restrict cookies
  • Set some default content when cookie is unavailable.

Session Ids

  • Generate a guest user and allow to view the un restricted content

Frames

  • Provide alternative to framed web site using the <noframes> tag.
  • The <noframes> tag content should be exactly the same as frames site content
  • Add link to HOME, with attribute TARGET="_top"

302 redirect

  • Avoid, if possible
  • Use robot.txt to avoid crawling this link, if possible
  • Add > 15-sec delay before redirecting
Posted by BhawnaSingh 0 comments
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